User roles and personas in practical UCD workUser roles and personas are related tools in user-centred design, but they answer different questions. A role describes the part someone plays in a system,…
Writing clear and concise use case descriptionsA use case description explains how a person interacts with a product to achieve a specific outcome. It translates research and requirements into a practical…
Turning UX Research Into Actionable Design ChangesUX research creates value when it changes what a team decides, designs or measures. Interview transcripts, usability test recordings, survey responses and…
Using Personas to Align Stakeholders on User NeedsUser-centred design often fails when a project team has different ideas about whom it is serving. Product owners may focus on commercial goals, developers on…